The Future of Football

Visible to fans in the stadium, the players, coaches and referees as well as all broadcast camera angles for viewers at home to see...

Learn How It Works

For Example Only Demo of our visible line on the field

NFL Players Want This New Technology

Patrick Mahomes NBC Sports endorsement

Patrick Mahomes on NBC Sports

"I want the NFL to embrace new technology in officiating. The fans deserve the same visual aids in the stadium that they get at home."

See a Player Reaching for the Green Line in Front of Him

Players reaching for the visible green laser line on the field

Players can clearly see and reach for the green laser line, giving them the same advantage as TV viewers for the first time in NFL history.

Revolutionary Laser Line Technology

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Visible to Everyone

Unlike TV-only yellow graphics, our green laser line is visible to players, coaches, referees, and fans in the stadium.

Instant Control

Referees control the line with a simple ring device - instant on, instant off with the press of a button.

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FDA Safety Approved

Our CDRH/FDA Safety Approved 200-watt YAG green laser system automatically adjusts power based on ambient light.

U.S. Patent No. 11,253,768

Claims a system in which the first down line is tracked with laser-calibrated accuracy, using pre-game laser calibration of cameras and real-time tracking of both the ball and players. The system delivers enhanced visual clarity, reducing officiating delays, and eliminating costly interruptions associated with manual first down measurements.

✓ Over 2,000 HDTV monitors and four 30-foot by 118-foot Jumbotrons throughout each NFL stadium
✓ Real-time, field-relative visibility for fans, coaches, players, and officials
✓ Sub-inch accuracy with simultaneous display capabilities

Live CBS/FOX Broadcast Demo

Live CBS/FOX Broadcast Demo Screenshots

Real CBS broadcast showing virtual measurement technology. FOX Sports covered NFL coaches examining laser technology.

How the First Down Laser Line Patented System Works

How the new First Down Laser Line Patented System works

Patent #11,253,768 Technology

Tracks player positions and ball location in real-time - even in chaotic pile-ups - using high-speed cameras and sensor fusion. This enables crucial decisions on first downs, touchdowns, and player safety while providing immersive viewing experiences with augmented reality overlays for referees, broadcasters, and fans.

The result: cutting-edge technology merged with football for a deeper, more engaging, and safer experience for everyone.

1

Pre-Game Calibration

Laser calibration of cameras and real-time tracking systems ensure sub-inch accuracy for ball and player positioning.

2

High-Speed Tracking

Advanced sensor fusion tracks player movements and ball location, even during chaotic pile-ups and fast plays.

3

Referee Control System

Referees control the laser line using an Apple Watch-style device for instant on/off functionality.

Referee Apple Watch Controller for First Down Laser Line
4

Stadium Integration

Display on over 2,000 HDTV monitors and four 30-foot by 118-foot Jumbotrons throughout each NFL stadium.

5

AR Overlays

Augmented reality overlays provide immersive viewing experiences for referees, broadcasters, and fans with real-time field data.

What Former NFL Players and Coaches Are Saying

"This technology represents the future of football officiating. It's a game-changer for accuracy and fairness."

Jim Fassel
Former NFL Coach

"It's a bright thing - literally! This will help players know exactly where they need to get to."

Khaseem Greene
Former NFL Chicago Bears

"A cool tool that brings the TV experience to the stadium. Players will love having this visual aid."

Keith Sims
Former NFL Miami Dolphins

"It's a no brainer. This technology should be in every stadium across the league."

Mike Westhoff
Former NFL Coach

"An awesome benefit to the game. This levels the playing field for everyone in the stadium."

Rocky Bleier
Former NFL Pittsburgh Steelers

Press Coverage

"The First Down Laser Line company is trying to replace, or augment the yellow graphic line on football broadcasts"

"NFL Fans Can See a Virtual First-Down Line On TV. Will They Ever See One at Games? First Down Laser Systems explored the development of football's yellow first down line"

"Embrace of technology could eliminate player misalignment. Since the founding of the league, pro football has relied on sticks and chains to identify the line of scrimmage and the line to gain. There has to be a better way to do it."

"The NFL could gain $300 million in new ad revenues yearly as the system eliminates having to bring out the chains on average of 3 min each game"

"What better for fan experience than having the line they're used to at home in the stadium, where they're paying $200 a seat?"

"The tech exists, and it's ready for gameday. With the NFL's emphasis on video replays to enhance precision in the game, why not use lasers for first downs?"

"NFL Fans Can See a Virtual First-Down Line On TV. Will They Ever See One at Games? Earlier today, SI.com's Bill Squadron explored the development of football's yellow first down line"

"The projected line provides players with a visible marker on the field that has been shown to reduce injuries and can actually improve players' performance as they push to exceed the visible record marked by the laser"

"NFL could use lasers as first down markers in near future. The technology exists to bring the TV viewing experience directly to the stadium"

"First down laser trying to bring TV experience to football, NFL stadiums. Revolutionary technology that could change how fans experience live games"

"Will first-down line arrive at an NFL stadium near you? The laser projection system represents the next evolution in sports technology"

"NFL Considering Implementing Laser-Projected First-Down Line at Stadiums. The system could revolutionize fan experience and officiating accuracy"

"How Technology Continues to Reshape the Way Football Is Played in the NFL. Laser line systems represent cutting-edge innovation"

"Canadian Football League scheduled to test the revolutionary laser line system, bringing visible first-down markers to stadium audiences"