Visible to fans in the stadium, the players, coaches and referees as well as all broadcast camera angles for viewers at home to see...
Learn How It WorksFor Example Only Demo of our visible line on the field
"I want the NFL to embrace new technology in officiating. The fans deserve the same visual aids in the stadium that they get at home."
Players can clearly see and reach for the green laser line, giving them the same advantage as TV viewers for the first time in NFL history.
Unlike TV-only yellow graphics, our green laser line is visible to players, coaches, referees, and fans in the stadium.
Referees control the line with a simple ring device - instant on, instant off with the press of a button.
Our CDRH/FDA Safety Approved 200-watt YAG green laser system automatically adjusts power based on ambient light.
Claims a system in which the first down line is tracked with laser-calibrated accuracy, using pre-game laser calibration of cameras and real-time tracking of both the ball and players. The system delivers enhanced visual clarity, reducing officiating delays, and eliminating costly interruptions associated with manual first down measurements.
Real CBS broadcast showing virtual measurement technology. FOX Sports covered NFL coaches examining laser technology.
Tracks player positions and ball location in real-time - even in chaotic pile-ups - using high-speed cameras and sensor fusion. This enables crucial decisions on first downs, touchdowns, and player safety while providing immersive viewing experiences with augmented reality overlays for referees, broadcasters, and fans.
The result: cutting-edge technology merged with football for a deeper, more engaging, and safer experience for everyone.
Laser calibration of cameras and real-time tracking systems ensure sub-inch accuracy for ball and player positioning.
Advanced sensor fusion tracks player movements and ball location, even during chaotic pile-ups and fast plays.
Referees control the laser line using an Apple Watch-style device for instant on/off functionality.
Display on over 2,000 HDTV monitors and four 30-foot by 118-foot Jumbotrons throughout each NFL stadium.
Augmented reality overlays provide immersive viewing experiences for referees, broadcasters, and fans with real-time field data.
"This technology represents the future of football officiating. It's a game-changer for accuracy and fairness."
"It's a bright thing - literally! This will help players know exactly where they need to get to."
"A cool tool that brings the TV experience to the stadium. Players will love having this visual aid."
"It's a no brainer. This technology should be in every stadium across the league."
"An awesome benefit to the game. This levels the playing field for everyone in the stadium."
"The First Down Laser Line company is trying to replace, or augment the yellow graphic line on football broadcasts"
"Beam the TV-screen first-down stripe onto the actual field laser technology, duh. Why should TV watchers see the first-down line, while the folks who pay big money to attend the game can only guess?"
"NFL Fans Can See a Virtual First-Down Line On TV. Will They Ever See One at Games? First Down Laser Systems explored the development of football's yellow first down line"
"Embrace of technology could eliminate player misalignment. Since the founding of the league, pro football has relied on sticks and chains to identify the line of scrimmage and the line to gain. There has to be a better way to do it."
"The NFL could gain $300 million in new ad revenues yearly as the system eliminates having to bring out the chains on average of 3 min each game"
"What better for fan experience than having the line they're used to at home in the stadium, where they're paying $200 a seat?"
"The tech exists, and it's ready for gameday. With the NFL's emphasis on video replays to enhance precision in the game, why not use lasers for first downs?"
"NFL Fans Can See a Virtual First-Down Line On TV. Will They Ever See One at Games? Earlier today, SI.com's Bill Squadron explored the development of football's yellow first down line"
"The projected line provides players with a visible marker on the field that has been shown to reduce injuries and can actually improve players' performance as they push to exceed the visible record marked by the laser"
"NFL could use lasers as first down markers in near future. The technology exists to bring the TV viewing experience directly to the stadium"
"First down laser trying to bring TV experience to football, NFL stadiums. Revolutionary technology that could change how fans experience live games"
"Will first-down line arrive at an NFL stadium near you? The laser projection system represents the next evolution in sports technology"
"NFL Considering Implementing Laser-Projected First-Down Line at Stadiums. The system could revolutionize fan experience and officiating accuracy"
"How Technology Continues to Reshape the Way Football Is Played in the NFL. Laser line systems represent cutting-edge innovation"
"Canadian Football League scheduled to test the revolutionary laser line system, bringing visible first-down markers to stadium audiences"